Stand out from the crowd
"Great businesses that stand out from the crowd are really about two things—ideas and people. That's why the truly great companies I have gotten to know think of marketing and human resources as the new 'power couple' inside their organizations. These are, after all, the two functions responsible for ideas and people, and thus, for helping to invent the future."
Break the barrier
"The major barrier to (customer) engagement is organizational rather than conceptual: given the growing number of touch points where customers now interact with companies, marketing often can’t do what’s needed all on its own."
Get the entire experience
"Positive Customer Experience is more meaningful than just measuring customer satisfaction. Customer experience reflects the entire customer lifecycle while customer satisfaction is just a one-time measure of how products and services meet or surpass customer expectations."